Engagement 1 · Live
AI Design Concierge
Talk to this as if you were a buyer starting the design conversation. It knows the p50's full spec sheet, the Artist Series vs. Custom Series process, and Newell's published pricing — and once the conversation is far enough along, it hands off a clean transcript to the real design team instead of guessing at the next step.
Investment
$29,000initial
+$1,850/ month
Return
~53x return in Year One
A new p50 sells for $2.68M–$2.75M. Today, every serious buyer's first move is a phone call and a 2–4 day trip to Miami, OK — with no digital pre-visit tool anywhere on newellcoach.com. A concierge that pre-qualifies style, floorplan, and material preferences before that flight books doesn't replace the factory visit — it makes the visit worth taking. One additional booked-and-closed visit per year covers the engagement roughly 53x over.
What the initial buys
- Concierge trained on the full p50 spec sheet, Artist Series vs. Custom Series process, and Newell's brand voice
- Conversational intake of floorplan, layout, and paint/material preferences ahead of the factory visit
- Embeddable on newellcoach.com as a 'Start your design conversation' entry point
- Awareness of Grant Kernan, Pat Dwyer, and the design team so it hands off warm, not cold
- Lead capture with a clean transcript handed to the sales team
- Hard guardrails: never invents a spec, floorplan, or option that doesn't exist
- Full runbook and handoff to Newell's team
What the monthly covers
- Prompt tuning based on real pre-visit conversations
- Anthropic API costs included up to typical demo volume
- Monthly briefing: top questions, requested options, drop-off points before booking
- Rapid updates when Newell changes p50 specs, paint concepts, or the design-visit process
- On-call for one-off adjustments
Speculative scope based on Newell's public materials. Real engagement is shaped together — see the note on the Overview tab.