A working proposal · Prepared for the Newell Coach team
Built for Newell Coach.
Five AI-assisted engagements, designed for a manufacturer that still builds its chassis and body from the ground up — not a bus converted after the fact. Two are running live on this page. Three are illustrative dashboards drawn from real Newell data shapes.
Why this site exists
This is not a slideshow and not a generic SaaS pitch. It is a custom working surface built specifically for Newell Coach so you can put hands on the work before any contract is signed. Two of the five engagements you see here are wired to the real Anthropic API and trained on Newell's public catalog, process, and voice.
What it acknowledges
Newell has built coaches in Miami, Oklahoma since 1967 — roughly 26 a year, hand-built, one at a time. In 2024, ownership passed from Karl and Alice Blade, who built the modern Newell brand over four decades, to Grant & Amber Kernan and Pat & Becky Dwyer. The work here is shaped around continuing what already works — not replacing any of it.
How the five engagements stack
Each engagement stands alone and each one pays for itself inside a single build cycle. They also compose: the Design Concierge feeds pre-qualified buyers into Sales Enablement; Predictive Maintenance and Service Triage turn the same Intrepid 2.0 data spine into a proactive service-revenue channel; the Owner Assistant keeps that relationship warm between visits.
A note before you click in
You build roughly twenty-six coaches a year because that is what excellence requires at your scale. I take on six manufacturing engagements a year for the same reason. If I tried to run twenty, the work would suffer and so would my name. We operate on the same model.
— Matt King, StabilisIQ
The five engagements
AI Design Concierge
Newell has no digital configurator today — every custom build starts with a phone call and ends with a flight to Miami, OK. This has the pre-visit design conversation, so the factory visit starts warm instead of cold.
One qualified design-visit booking that closes at the p50's price point returns roughly 53x the year-one investment.
AI Sales Enablement Suite
The sales team types a buyer profile, and out comes a personalized cover letter, a spec comparison against Prevost-conversion competitors, and a 5-touch follow-up sequence — in Newell voice.
One additional closed p50 sale returns roughly 48x the year-one investment for the sales team.
Predictive Maintenance
Intrepid 2.0 already streams slide, HVAC, generator, and power telemetry to the cloud. This layer turns that existing pipe into a proactive service channel across the active p50 fleet.
Capturing 10% of service revenue currently leaking to third-party shops returns roughly 3.3x in year one.
Service Triage & Dispatch
Symptom intake, urgency scoring, and parts pre-check ahead of the 24/7 hotline — routing owners between Miami, OK and the nationwide dealer network before a truck is dispatched.
Cutting unnecessary truck rolls and overflow staffing on the 24/7 hotline returns roughly 4x in year one.
Owner Assistant
An independent owner forum already does free peer support outside any official channel. This formalizes that value inside Newell's own relationship, before a DIY fix becomes a warranty claim.
Formalizes the peer support already happening for free on an independent forum, before a bad DIY fix becomes a warranty claim.
If you proceed with all five
Bundle pricing — 15% off initial and retainer.
Bundle investment
$133,025initial
+$9,053/ month
Year-one savings
$42,639
vs. $156,500 + $10,650/month standalone
Five parallel engagements give the system compounding leverage: the Design Concierge feeds pre-qualified buyers into Sales Enablement, Predictive Maintenance and Service Triage turn the same Intrepid 2.0 data spine into a service-revenue channel, and the Owner Assistant keeps the relationship warm in between. They are stronger together than apart.
One more thing
These five engagements are speculative — shaped from Newell Coach's public materials, not from anything Newell has shared with us yet. The right engagement is the one we build together, scoped to what actually matters at your scale. If something on this page is close but not quite right, that is a conversation, not a problem.
Newell Coach, in glimpses
Imagery courtesy of newellcoach.com.